In 2024, EFA’s outreach efforts brought patients’ needs to the forefront of public health discussions across Europe and beyond, both online and offline. Through strategic communications, we amplified our advocacy on allergy and airways diseases, ensuring that the voices of European patients were not only heard but also understood in key decision-making spaces.
A major milestone this year was the launch of EFA’s Instagram account, expanding our ability to share visuals, videos, and dynamic content. This new platform strengthens our reach, enabling us to connect with a broader audience and further elevate our message. Alongside this, we continuously enhanced our corporate website and social media presence, with a particular focus on growing our LinkedIn community to better inform, connect, and engage with stakeholders across Europe.
We also maintained regular communication with our network through our monthly newsletter and targeted mailing campaigns, keeping our community informed about key policy developments and project updates.
EFA played an active role in global discussions on allergy and respiratory health, contributing to key debates, engaging in decision-making moments, and amplifying awareness initiatives through digital campaigns and international awareness days.