{"id":647,"date":"2026-03-03T07:53:47","date_gmt":"2026-03-03T07:53:47","guid":{"rendered":"https:\/\/efanet.org\/annual-report\/?page_id=647"},"modified":"2026-03-03T08:29:04","modified_gmt":"2026-03-03T08:29:04","slug":"communications","status":"publish","type":"page","link":"https:\/\/efanet.org\/annual-report\/2021\/inform\/communications\/","title":{"rendered":"Communications"},"content":{"rendered":"\n<p>EFA continued investing in its digital communication tools to adapt to the ongoing need for virtual settings for advocacy and activities, through online campaigns for international days to improving the website as an information source.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Celebrating 30 years of EFA<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/2.-30th-Banner-1024x341.jpg\" alt=\"\" class=\"wp-image-725\" srcset=\"https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/2.-30th-Banner-1024x341.jpg 1024w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/2.-30th-Banner-300x100.jpg 300w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/2.-30th-Banner-768x256.jpg 768w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/2.-30th-Banner.jpg 1504w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>In November, EFA celebrated its 30<sup>th<\/sup>&nbsp;anniversary. Marking 30 years since eight organisations founded the federation in 1991. This anniversary confirms the legitimacy, professionalization and solidarity that has led EFA to grow to the current 42 Member Associations in 25 European countries. &nbsp;<\/p>\n\n\n\n<p>To commemorate the year and enter strongly into mid-adulthood, EFA looked back at past achievements to remember the dedicated work of its Boards, Members, and partner organisations. We were thrilled to have received wishes and memories from all stakeholders about their experience growing the organisations and collaborating with EFA.<\/p>\n\n\n\n<p>Our look back of EFA\u2019s history was published as a slideshow video series with our achievements, an article where EFA President Carla Jones summarises the past and envisions the future, and specific anniversary branding for our website and social media channels to mark the occasion. Thank you for sharing your stories and photos with us!<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Celebrating 30 years of EFA Patients: Looking back at our projects\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/x2d9nIu5d-A?list=PL2-al5oz875VHUbTU1XYJJq9PkWc3lGJU\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">EFA\u2019s website: efanet.org<\/h2>\n\n\n\n<p>EFA\u2019s website continued to be our primary tool to inform our public and target audiences. The website is updated frequently with original EFA content about our work pillars INFORM | PREVENT | CARE, informing about the many activities we have conducted on policy and advocacy, projects, events and membership. In 2021, efanet.org reached 57,681 page visits, of which 46,770 were unique.<\/p>\n\n\n\n<p>Throughout 2021, EFA\u2019s website went through a full internal revamp, as we transitioned our domain, server, and Content Relations Manager (CRM) system which led to the improvement of EFA\u2019s internal communications management.<\/p>\n\n\n\n<p>In parallel, the EFA office also transitioned to Microsoft 365 and Microsoft SharePoint, and underwent a full IT device inventory and modernisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">EFA\u2019s newsletter<\/h2>\n\n\n\n<p>EFA\u2019s newsletter continued to be sent quarterly in 2021 to over 500 recipients and providing them with in-depth analysis and reports of our work throughout the year:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>April 2021<\/td><td>20.4% opening rate<\/td><\/tr><tr><td>July 2021<\/td><td>19.7% opening rate<\/td><\/tr><tr><td>October 2021<\/td><td>17.9% opening rate<\/td><\/tr><tr><td>December 2021<\/td><td>18.3% opening rate<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>In 2022 we will merge the EFA newsletter with the revamped CRM system for better managements of contacts to keep audiences up to date with EFA\u2019s and members\u2019 activities. We will also increase the number of subscribers interested in following EFA\u2019s updates.<\/p>\n\n\n\n<p>We posted timely and adapted content on our social media channels: Twitter, LinkedIn, YouTube and Facebook. EFA\u2019s Twitter following increased by 114 new followers in 2021, with high-level followers from WHO and EU institutions. We also moved EFA to a professional Twitter account. On LinkedIn, EFA reached the milestone of 1,000 followers from many different profiles and covering many European countries. Recordings of EFA\u2019s project activities such as the capacity building trainings and events at the European Parliament, were posted to EFA\u2019s YouTube page. EFA will modernise its social media branding in 2022 to reflect the broad scope of work in advocating for patient needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">World Atopic Eczema Day<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"87\" src=\"https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/3.-WAED-Logo-300x87.png\" alt=\"\" class=\"wp-image-726\" srcset=\"https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/3.-WAED-Logo-300x87.png 300w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/3.-WAED-Logo-1024x297.png 1024w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/3.-WAED-Logo-768x223.png 768w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/3.-WAED-Logo-1536x446.png 1536w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/3.-WAED-Logo-2048x595.png 2048w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/3.-WAED-Logo-350x100.png 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p>Every September 14, since it was first launched by EFA, we celebrate World Atopic Eczema Day. In 2021, we developed the campaign \u201cUnite for Atopic Eczema\u201d in partnership with GlobalSkin, and communicated that atopic eczema is more than just a skin condition as it impacts the physical, mental, social and economic wellbeing of patients and caregivers.<\/p>\n\n\n\n<p>Under this call, we invited healthcare professionals, patients and caregivers to show support on the day and use the campaign toolkit that we developed with key messaging and materials. The toolkit was free to download on the campaign website in Finnish, French, English, Slovenian, Spanish and Turkish.<\/p>\n\n\n\n<p>Due to restrictions from the coronavirus (COVID-19) pandemic, the campaign was fully digital. EFA launched a paid and organic social media campaign on Facebook, Twitter and LinkedIn, which unfortunately did not have the reach that we were aiming at as several platforms banned messages on atopic eczema due to new, unclear considerations of health concerns in social networks.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/4.-WAED-visual-1-1024x1024.png\" alt=\"\" class=\"wp-image-727\" srcset=\"https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/4.-WAED-visual-1-1024x1024.png 1024w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/4.-WAED-visual-1-300x300.png 300w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/4.-WAED-visual-1-150x150.png 150w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/4.-WAED-visual-1-768x768.png 768w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/4.-WAED-visual-1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/5.-WAED-visual-2-1024x1024.png\" alt=\"\" class=\"wp-image-728\" srcset=\"https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/5.-WAED-visual-2-1024x1024.png 1024w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/5.-WAED-visual-2-300x300.png 300w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/5.-WAED-visual-2-150x150.png 150w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/5.-WAED-visual-2-768x768.png 768w, https:\/\/efanet.org\/annual-report\/wp-content\/uploads\/2026\/03\/5.-WAED-visual-2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>EFA continued investing in its digital communication tools to adapt to the ongoing need for virtual settings for advocacy and activities, through online campaigns for international days to improving the website as an information source. Celebrating 30 years of EFA In November, EFA celebrated its 30th&nbsp;anniversary. Marking 30 years since eight organisations founded the federation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":644,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_2021.php","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-647","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communications - EFA - Annual Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/efanet.org\/annual-report\/2021\/inform\/communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communications - EFA - Annual Report\" \/>\n<meta property=\"og:description\" content=\"EFA continued investing in its digital communication tools to adapt to the ongoing need for virtual settings for advocacy and activities, through online campaigns for international days to improving the website as an information source. 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