In Denmark, up to one million people live with pollen allergy. Despite most of them are experiencing symptoms such as runny nose, sneezing and red eyes, unfortunately, many do not seek professional help.
Together with the Danish Pharmacy Association, EFA Member Astma-Allergy Denmark has launched a campaign to raise awareness among people living with pollen allergy, showing that help is available when needed.
Karsten has hay fever
Built around a testimonial, ‘Karsten’, the campaign focuses on symptoms and treatments, and sheds light onto hay fevers’ various aspects. Furthermore, it highlights the link between pollen allergy and asthma.
More information on the campaign which was running throughout May can be found here.