In partnership with Global Initiative for Asthma (GINA), EFA joined the World Asthma Day campaign on 5 May 2021. The theme, “Uncovering Asthma Misconceptions,” set out to raise awareness of common myths and stigma that negatively impact access, continuity, and quality of care for asthma patients. The campaign also shed light on misconceptions around disease-management, empowering patients to share their stories and demand the care they need.
A successful social media campaign!
Due to the COVID-19 pandemic, EFA's campaign took place completely online. Despite the digital transition, EFA’s network was highly engaged with the material shared across our platforms. EFA shared eight original posts on its social media platforms, Twitter, Facebook, and LinkedIn, which resulted in 13 shares and 34 likes for an average engagement rate of 8.05%. We were thrilled to see such a high-level of engagement and resonance with our key messages!
In addition to uncovering myths about asthma, EFA used the momentum of the day to increase interest and engagement with our other asthma-related projects including the Allergy and Asthma Youth Parliament, Breathe Vision 2030 and 3TR.
Alongside our social media campaign, acting EFA President Mikaela Odemyr spoke at the online World Asthma Day event for GINA advocates. Drawing from EFA’s Active Asthma and COPD Patients ACCESS Care Report, she outlined existing obstacles to equitable asthma care and endorsed the new GINA care guidelines.
EFA’s members led the day
In addition to the online GINA event, EFA members Asthma Society of Ireland and Living with Allergy Association of Turkey held webinars in their respective countries. Members that could not hold events were still very active on social media helping spread the word. Italian member Respiriamo Insieme held a meme contest on social media where young patients could submit their favourite memes about living with asthma.
EFA's partner, European Academy of Allergy and Clinical Immunology (EAACI) shared tailored content including information about the impact of COVID-19 transmission and treatment for asthma patients.
Overall, the day was a great success!
EFA helped turnout high participation and engagement to raise awareness about common asthma misconceptions and ultimately reduce the impact and stigma associated with the disease.
Despite the challenges associated with the pandemic, we are stronger and more connected for patient care.