In October EFA Member Finnish Allergy and Asthma Federation will launch it's perfume free week, a campaign shared with other nordic sister associations in Denmark, Iceland, Norway and Sweden.
The Finnish Allergy and Asthma Federation will encourage people to try a day without perfume and to think about the amount of the fragrances they use, or are exposed to, everyday. The objective is to raise awareness about how many perfumes surround us and how strong they can be. Many Finnish companies support the campaign thanks to an engagement letter distributed by the patients, and they will be featuring the campaign materials in their establishments.
Fragrances are causing lots of discussion in Finland and when the campaign was first launched last year it received positive feedback and coverage in media and among members.
Please visit the campaign websites in Denmark, Iceland, Finland, Norway, and Sweden.