World Atopic Eczema Day 2024: #AtopicEczemaUnfiltered
Join us on World Atopic Eczema Day 2024!
The European Federation of Allergy and Airways Diseases Patients’ Associations (EFA) in partnership with Global Skin has developed the World Atopic Eczema Day Campaign Toolkit 2024. This year, we focus on revealing the true, unfiltered realities of those living with atopic eczema, highlighting their daily challenges and the need for comprehensive care.
Download the World Atopic Eczema Day 2024 Toolkit, designed to support you in amplifying the understanding of how atopic eczema impacts patients, and joint the #AtopicEczemaUnfiltered and #AtopicEczemaDay conversation hasthags.
Aside from pre-built assets to be shared as they are, the 2024 World Atopic Eczema Day Campaign Toolkit contains a step-by-step guide on how to customize your visual content on social media while ensuring that everything remains consistent across your campaign materials.
Furthermore, the document contains guidelines on how to manage your online patient advocacy activities as part of the 2024 World Atopic Eczema Day campaign. This includes tips and best practices for engaging with your audience and using social media effectively.
In the toolkit, you will find everything you need to join the global movement on September 14th.
What's Inside the Toolkit 2024?
Campaign Theme: #AtopicEczemaUnfiltered
The #AtopicEczemaUnfiltered theme aims to shed light on the real, unfiltered realities of people living with atopic eczema, revealing the impact of the disease in their daily life and the need for comprehensive care and awareness.
Campaign Hashtags
The #AtopicEczemaDay and #AtopicEczemaUnfiltered hashtags for your social media posts to connect with the global community and amplify the campaign's reach. EFA will be active on X, Facebook, LinkedIn and Instagram.
#AtopicEczemaUnfiltered Campaign cards
The visuals and quotes from patients from all over the world on the five main burdens of atopic eczema has on daily life, access to care, psycho-social, financial and general awareness.
Blank Social Media Cards
In addition to the ready-to-use social cards, we have added template designs for you to customise by adding your own images and messages.
Please read the 2024 World Atopic Eczema Day Toolkit for instructions on how you can easily customize these blank cards. To start editing the blank cards in Canva and create your own design, click on one of the following links (make sure to set up a free Canva account before you start). It is important to note that some elements in the designs have been locked to ensure consistency across all campaign layouts. However, you can easily add your images and text to any template you choose.
Social Media Banners (Facebook, LinkedIn, X)
Template Press Release
Ready-to-use press release template to help spread the word about World Atopic Eczema Day 2024 in your community.
Template Support Letter to Healthcare Professionals
A sample letter to engage healthcare professionals, encouraging them to participate in the campaign and support patients more effectively.
Online Patient Advocacy Tips
Practical advice for effectively using social media to share your story and advocate for better care and understanding of atopic eczema.
Join the Movement: World Atopic Eczema Day 2024
Stand with us on September 14th to amplify the voices of those living with atopic eczema, share their stories, and drive meaningful change. Your participation can make a significant difference in raising awareness, promoting understanding, and advocating for better care and treatment for atopic eczema patients in Europe and globally. For further information, please